Slalom Brand Refresh
Slalom is a purpose-driven, global, technology consulting company. I helped bring Slalom’s brand refresh to life by infusing it with personable, lively animations, to match the company’s “fiercely human consulting” ethos. In addition to overseeing the brand identity video which publicly launched the new brand, I created a new motion graphics package and built out a creative library of several dozen animated brand elements.
How it shows up
Below is a mix of OOH ads, social posts, and promotional videos I animated and edited for the Slalom brand.
Original animated ad for the Nasdaq building in Times Square.
Examples of animated social content.
Animated Iconography
Part of the brand refresh included an overhaul of Slalom’s icon and illustration library. Our team brought these illustrations to life with animation – here are some I animated.
Brand Photography
With a refreshed brand that leaned into its warm, human-first messaging, we needed bright, light, friendly imagery to support that. As an avid photographer outside of working hours, I was happy to leverage my skillset and capture hundreds of new candid shots of employees to add to our creative library. Below are a few of my favorites.
